In creating the Fractal wine label, John Jewell Design was tasked with turning winemaker Bruce Clugston’s concept into reality. With a background in mathematics, Bruce was intrigued by fractal designs – structured mathematic formulae which give rise to beautiful patterns – and was searching for a way to utilise these captivating images on a wine label.
Bruce engaged the team at John Jewell Design, whose first task was to research fractal images and then search the globe for somebody who could produce the right designs utilizing this specific mathematical technique. A digital artist was finally located in the USA, and a consultative process began to source designs that best reflected the wines they would adorn.
The chosen images, once skilfully structured to work within the realm of a wine label, were then further enhanced by the use of fragmented foil, designed to give the patterns even more depth, as well as to illustrate the premium nature of the wines. In addition to the foiling, the packaging is further enriched by the use of gold and silver capsules. The final product is a stunning representation of Bruce’s initial vision and John Jewell Design’s knowledge and expertise.
If you’ve got an idea for a label and need the expertise of an award-winning design firm to help bring it to life, contact John Jewell Design.
A word from Bruce Clugston…
The fractal labels look amazing… They should win awards… Thank you to everyone.
Bruce Clugston, Wineinc