• Reshaping an industry, one wine label at a time.

    Wine label design is our passion.

    Reshaping an industry, one inspired wine label at a time.

Wine Label Design

Wine label design is our passion.

Reshaping an industry, one wine label at a time.

A little about us

We are ideas people, creative thinkers, problem solvers.

John Jewell Design is an innovative graphic design studio that has, for over 25 years, focused on wine label design, branding & packaging. We are constantly travelling and studying the wine markets around the world to ensure our wine label offerings target the unique needs of the many different wine businesses, both here in Australia and abroad.

Here at John Jewell Design, we not only offer extensive bespoke wine branding solutions, we also offer a collection of off-the-shelf, expertly designed wine labels ready to print… perfect for the fast paced, export market.

What we do

Bespoke Wine Label Design

Bespoke Wine Label Design
Branding solutions designed to suit your specific needs.

Off-the-Shelf Wine Label Design

Off-the-Shelf Wine Label Design
Exclusive private labels ready to go.

Wine Packaging

Wine Packaging
Delivering packaging that is as impressive as the products within.

A Collective

Together we form a passionate collective dedicated to creating.

The JJD team combine their experience, knowledge and extensive skill set to deliver projects that are considered, extensive and fully developed. Working as a collective and drawing on the specific skills and unique design styles of each member of the team, ensures that all projects benefit from consideration across the entire realm of creative possibility.

View our work


Some amazing companies we’ve had the pleasure to work with.

  • Mayfield Vineyard started in the late 90’s. We decided to relaunch this brand and needed someone with lots of experience to help us. John Jewell Design was the perfect fit and understood what we wanted to achieve both domestic and international. Amanda, Lead designer was incredible in her efficiency and patience. Labels will get printed shortly and can't wait to see this historic Orange, NSW brand back on the shelf and tables around Australia and the world
    Charles Simons
    Mayfield Vineyard
  • We have had an exceptional experience in dealing with both John & Josephine. They were both very professional and we were able to communicate our ideas with ease. They provided high quality designs in a timely manner. We cannot thank them enough for bringing our idea to life in a elegant and sophisticated way. It has been an honour to work with John Jewel Designs & we certainly look forward to working with you again in the future.
    Preet Sidhu
  • We are very impressed with the creativity and understanding of our focus.
    Christina Coulourides
    Plume Ridge
  • I would like to take the opportunity to thank you for the partnership this first half year of 2021. You have all been very helpful, professional and supportive That I appreciate!
    Carolina Jenny Bodin
  • Hi John and Josephine: I wanted to let you know that we are seeing the new Schmitt Sohne label on the shelf across the US and it looks so good. Our Sales team is almost as excited as we are! Thanks again for such a great design.
    Mary Wachowicz

Leading Australian wine writer and critic Huon Hooke reviews Knock’N Bones Cabernet Sauvignon in his The Real Review video series. He discusses both the wine and the unique label, designed by us here at John Jewell Design.

News & Views

August 25, 2019 in Insights, Travel, Updates

Printex19 – Step into the Future

Read Story
November 28, 2018 in Updates

Winner Gmund Award 2018 – PACKAGING

Read Story
November 14, 2018 in Updates

Looking to Move from the Shelf to the Glass?

Read Story