• Reshaping an industry, one wine label at a time.

    Wine label design is our passion.

    Reshaping an industry, one wine label at a time.

Wine Label Design

Wine label design is our passion.

Reshaping an industry, one wine label at a time.

A little about us

We are ideas people, creative thinkers, problem solvers.

John Jewell Design is an innovative graphic design studio that has, for over 25 years, focused on wine label design, branding & packaging. We are constantly travelling and studying the wine markets around the world to ensure our wine label offerings target the unique needs of the many different wine businesses, both here in Australia and abroad.

Here at John Jewell Design, we not only offer extensive bespoke wine branding solutions, we also offer a collection of off-the-shelf, expertly designed wine labels ready to print… perfect for the fast paced, export market.

What we do

Bespoke Wine Label Design

Bespoke Wine Label Design
Branding solutions designed to suit your specific needs.

Off-the-Shelf Wine Label Design

Off-the-Shelf Wine Label Design
Exclusive private labels ready to go.

Wine Packaging

Wine Packaging
Delivering packaging that is as impressive as the products within.

A Collective

Together we form a passionate collective dedicated to creating.

The JJD team combine their experience, knowledge and extensive skill set to deliver projects that are considered, extensive and fully developed. Working as a collective and drawing on the specific skills and unique design styles of each member of the team, ensures that all projects benefit from consideration across the entire realm of creative possibility.

View our work


Some amazing companies we’ve had the pleasure to work with.

  • It was a treat being able to see your catalog. A beautiful example of artistry and technical mastery. It is extraordinary, they are elegant and intriquing. I imagine more than one wine maker has thought to themselves,"I hope the wine I put inside is as gorgeous as the label”
    Ralph de Amicis
    Amicis Tours
  • We've built a strong relationship with John Jewell Design over the years, so when we needed a new label for our online store, we didn't hesitate in heading straight to the Off-The-Shelf section of their website. Our Oak Road Estate labels are already seeing great success online, and the finish on the printed labels is outstanding. Attention to detail has always been a strong suit of the John Jewell Design team, both in their work, and their customer service. I can't recommend them highly enough.
    Phillip Casella
    Oak Road Estate, Australia
  • "Just wanted to say that it is good to meet people in business like yourself, no stuffing about and easy to do business with."
    Matt Farrah
    Rogue Wines
  • I would say that the response time 
and quality of design work produced by you have been the best that we have ever experienced. Our customers are very satisfied.
    Francis Aguilar
    De Bortoli Wines Antwerp, Belgium
  • I would just like to say a big thank you for your assistance on the Calabria Bros. job - it came out great! I was extremely happy with your service
 and ideas.
    Elizabeth Calabria
    Calabria Family Wine, Australia

News & Views

November 28, 2018 in Updates

Winner Gmund Award 2018 – PACKAGING

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November 14, 2018 in Updates

Looking to Move from the Shelf to the Glass?

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June 22, 2018 in Insights

Blurring the Lines

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