Wine Label Design Retro Grade

About John Jewell Design

We combine strategy, branding and experience to create labels that inspire, engage and deliver

A Collective

Together we form a passionate collective dedicated to creating

Who We Are

John Jewell Design is a small, brilliant, enigmatic graphic design studio that has, for nearly 35 years, focused on branding, packaging and wine label design initiatives. The firm has creative knowledge in wine branding and wine label designs.

Based in Australia, John Jewell Design was established in the early 80’s, and is arguably a world leader in wine branding.

Design Approach

Design is about building trust and listening to, and interpreting, what clients want. John Jewell Design understands the nuances of the global wine industry, the speed of delivery required, and the monetary restraints involved in producing wine brands and wine label designs that work in their intended market.

Meet Our Team

We are a small professional team with international experience. Everyone works on projects and deals directly with our clients. This makes a faster, more efficient and collaborative process.

John Jewell
Owner/Design Manager
Amanda Rattray - John Jewell Design
Amanda Rattray

Our Skills

  • Experience

    Everyone in our team has a minimum of 8 years industry experience. They were taught by the best from top international or Australian universities.

  • Professional

    Our designers understand and study the market trends, working with you by going the extra mile, to show that they care about your brand as your reputation.

  • Valuable partner

    We identify our clients’ needs and we add value to their expectations.

  • Multicultural

    We speak English and Spanish. We understand and respect cultural differences.

What We Do

Wine Packaging

  • Wine Branding
  • Bespoke Wine Label Design
  • Off-the-Shelf Wine Label Design
  • Product Packaging
  • Wine Cask Design
  • Brand Rejuvenation
  • Bottle Photography
  • Illustration

Branding & Identities

  • Brand Development
  • Brand Identity
  • Brand Strategy
  • Naming
  • Logo Design
  • Corporate Identity
  • Stationery & Literature
  • Displays, POS & Signage

Some amazing companies we’ve had the pleasure to work with.

  • Mayfield Vineyard started in the late 90’s. We decided to relaunch this brand and needed someone with lots of experience to help us. John Jewell Design was the perfect fit and understood what we wanted to achieve both domestic and international. Amanda, Lead designer was incredible in her efficiency and patience. Labels will get printed shortly and can't wait to see this historic Orange, NSW brand back on the shelf and tables around Australia and the world
    Charles Simons
    Mayfield Vineyard
  • We have had an exceptional experience in dealing with both John & Josephine. They were both very professional and we were able to communicate our ideas with ease. They provided high quality designs in a timely manner. We cannot thank them enough for bringing our idea to life in a elegant and sophisticated way. It has been an honour to work with John Jewel Designs & we certainly look forward to working with you again in the future.
    Preet Sidhu
  • We are very impressed with the creativity and understanding of our focus.
    Christina Coulourides
    Plume Ridge
  • I would like to take the opportunity to thank you for the partnership this first half year of 2021. You have all been very helpful, professional and supportive That I appreciate!
    Carolina Jenny Bodin
  • Just wanted to thank you both for all your help in getting these labels together – they look great. We will be back in contact again for future label requirements.
    Richard Hendry
    Coopers Creek Vineyard, New Zealand