Wine Label Design Retro Grade

About John Jewell Design

We combine strategy, branding and experience to create labels that inspire, engage and deliver

A Collective

Together we form a passionate collective dedicated to creating

Who We Are

John Jewell Design is a small, brilliant, enigmatic graphic design studio that has, for nearly 35 years, focused on branding, packaging and wine label design initiatives. The firm has creative knowledge in wine branding and wine label designs.

Based in Australia, John Jewell Design was established in the early 80’s, and is arguably a world leader in wine branding.

Design Approach

Design is about building trust and listening to, and interpreting, what clients want. John Jewell Design understands the nuances of the global wine industry, the speed of delivery required, and the monetary restraints involved in producing wine brands and wine label designs that work in their intended market.

Meet Our Team

We are a small professional team with international experience. Everyone works on projects and deals directly with our clients. This makes a faster, more efficient and collaborative process.

John Jewell
Owner/Design Manager
Amanda Rattray - John Jewell Design
Amanda Rattray

Our Skills

  • Experience

    Everyone in our team has a minimum of 8 years industry experience. They were taught by the best from top international or Australian universities.

  • Professional

    Our designers understand and study the market trends, working with you by going the extra mile, to show that they care about your brand as your reputation.

  • Valuable partner

    We identify our clients’ needs and we add value to their expectations.

  • Multicultural

    We speak English and Spanish. We understand and respect cultural differences.

What We Do

Wine Packaging

  • Wine Branding
  • Bespoke Wine Label Design
  • Off-the-Shelf Wine Label Design
  • Product Packaging
  • Wine Cask Design
  • Brand Rejuvenation
  • Bottle Photography
  • Illustration

Branding & Identities

  • Brand Development
  • Brand Identity
  • Brand Strategy
  • Naming
  • Logo Design
  • Corporate Identity
  • Stationery & Literature
  • Displays, POS & Signage

Some amazing companies we’ve had the pleasure to work with.

  • We are very impressed with the creativity and understanding of our focus.
    Christina Coulourides
    Plume Ridge
  • I would like to take the opportunity to thank you for the partnership this first half year of 2021. You have all been very helpful, professional and supportive That I appreciate!
    Carolina Jenny Bodin
  • Just wanted to thank you both for all your help in getting these labels together – they look great. We will be back in contact again for future label requirements.
    Richard Hendry
    Coopers Creek Vineyard, New Zealand
  • "We’ve been very happy with the ease with which we can select new labels from the Off-The-Shelf collection, and this works perfectly for presentations to our customers. The John Jewell Design team makes the process extremely simple for us, even adding varietal extensions were handled quickly and efficiently. The whole process is effortless, and the price is incredibly affordable for the labels and the service received. Bravo!"
    Jo Taylorson
    Kingsland Drinks, UK
  • "I couldn't be happier with Kim's work on the Journey Wines label design. They are brilliant at interpreting a brief, the reaction to the labels in the market has been exceptional!"
    Damian North
    Managing Director & Winemaker, Journey Wines