Wine label trends, insights, tips & more
In the last three months John Jewell Design has been working hard to create new innovative wine label designs for our catalogue. There are now over 250 wine labels for our clients to choose from in all styles to suit your needs. These labels can be accessed from our online catalogue.
This year John’s annual trip to Prowein will continue. With him spending the full three days researching the market and looking for new innovative ways to design and produce effective wine labels. John will aslo be meeting with new and existing clients.
It’s not enough these days for websites to just look “pretty”, they need to be fully functional across a range of different platforms (desktop, tablet and mobile devices), as well as provide users with an interface that is easy to use, and our clients with a content management system that allows them to change their website at a moment’s notice.
We had all this in mind when taking onboard the task of rebuilding the Zilzie Wines website.
Zilzie were looking for a site that would reflect their new wine branding, as well provide consumers with a personalized experience that would encourage purchase through the online store, as well as repeat visits to the site.
The build process we undertake at John Jewell Design is all-encompassing and includes website analysis, concept development, social media integration, testing over multiple platforms, and even staff training. We also believe in taking a collaborative approach with our clients, and we worked hand-in-hand with the Zilzie team throughout the process to ensure that the finished product delivered well beyond expectations.
A word from Zilzie…
The e-commerce channel is growing and changing everyday, JJD was able to offer the creative vision and technical know-how to build not only an impressive looking website, but a functional shopping cart that is easy for our wine-club members to navigate. Nothing usually beats on time and on budget, but we also regained control, JJD provided a manual and training, giving us the capabilities to edit 100% of our website so that it can change and grow alongside our business.
Carolyn Simonis, Zilzie Wines
John has been doing alot of travel since the begining of 2013.
On one of his trips he was able to meet with the General Manager of AGDA, Rita Siow and Irene Previn. This was an exciting meeting for John Jewell Design helping create future business oppotunities.
A feminine aesthetic, a premium offering and a touch of mysticism were the key drivers of the brief in creating Athena Rosé.
This stand-alone Rosé would join the current stable of wines, however it was to be a completely unique proposition, with a specifically female target market and designed to be seated as a super premium offering within the range.
To achieve the feminine atmosphere that our client was seeking, the completed imagery features an intricate lace-like design, which is further enhanced by the use of gold foil with striking white accents. The artwork was screen printed directly onto the bottle and by using this technique we were able to achieve an elegant sense of fluidity that would not have been possible with traditional label printing methods. This also allowed the colour of the bottled Rosé to play an integral part in the design, filling the space between the roses, enhancing the beauty of the artwork and ensuring the gold foil shimmers.
The rose-patterned design wraps completely around the bottle, delivering a lush, seamless finish, while the use of minimal text allows the beauty of the design to shine through without distraction.
With a name heralded from a Greek goddess, the label has a sense of wonder, a touch of the divine, and so an image of Athena’s face in profile was incorporated into the design to tie-back to the brand name.
To underpin the feminine nature of the brand, a slim, elegant French bottle was selected, allowing the design ample room to dreamily encompass the space, and was completed with a gold foil capsule.
The elegant imagery of Athena Rosé was reinforced by its application across all packaging and marketing materials, ensuring a complete sensory experience for consumers.
A word from Mica Australia…
We’ve been fortunate enough to work with John Jewell on a number of occasions now and we’ve always been very impressed with the quality of his work. In this instance however, when it came to the final design for our ‘Athena Rose’, his work exceeded all of our expectations and we’re absolutely delighted with how the artwork turned out. With only a short marketing brief from which to get an idea of the direction we wished to take, John has come back with a design that perfectly hits the mark. It’s detailed, intricate and extremely sophisticated; a design that we feel confident will help to position the product as intended in the eyes of target consumer segments.
John Jewell is very capable and passionate designer that has an intimate knowledge of what makes for a successful wine label. I cannot recommend him highly enough.
Josh P Sawyer, Mica Australia
This is fantastic work! When the design came out, we knew it was going to sell well. The finished product was even better than we expected, our customer loves it. Thanks John Jewell Design!
George Wang, WinWorld Australia
I couldn’t be happier with Kim’s work on the Journey Wines label design. They are brilliant at interpreting a brief, the reaction to the labels in the market has been exceptional!
Damian North, Managing Director & Winemaker, Journey Wines
Linocuts by Shana James
John has recently been involved in the judging of the best olive oil label of 2012 at the Australia Olive Oil Label Design Awards in Sydney.
John Jewell Design has won bronze at the 2011 LATMA Label Competition.
The striking, contemporary label design was entered in the Flexo – Colour Process category and was printed by Studio Labels, Adelaide. Graphic designer Kim Ratcliffe, from John Jewell Design, created the award winning ‘The Other Woman’ wine label.
John attended the 2012 London International Wine Fair (LIWF) where he met with many of our existing UK and European clients. He also had meetings with several potential new clients.
John Jewell visited Prowein in Dusseldorf, Germany where he met with new and existing clients. It was a very successful trip securing several new clients and opening the door to exciting new future business.
John has finally put his feet back on solid ground after a month long trip that saw him take in the London International Wine Fair, whisky tastings in Scotland, travelling around Italy, meeting vineyard owners, visiting wineries and trying good Italian restaurants.
First stop was 3 days at the London International Wine Fair (LIWF) for meetings with prospective clients, as well as with some of John Jewell Design’s (JJD) existing client base.
“we flew all the way to London and met with some of our clients based in Rutherglen, Griffith and Mildura. The saying ‘it’s a small world’ is definitely apt these days”.
John’s impressions of the fair:
“there was a more positive mood this year and it was great to meet with some of the big distributors involved. Italy had a massive presence and it was interesting to note their marked design shift to more new world style designs. It was also fascinating to see that in general, the idea of driving brands around ‘place’ is well and truly entrenched.”
From LIWF it was onto Scotland with the highlight being two days of tastings at Speyside malt whisky distilleries doing research for a branding and procurement project currently being undertaken by JJD for a USA Client.
Following an overnight stopover in Rome, two weeks at the JJD office just outside Bari, and travelling throughout the Puglia region in Southern Italy, John finished his journey by headed to Cantina Tollo in Abruzzo for an outstanding wine tasting that included their internationally award winning Chardonnay. “Sensational!”