Owning the Shelf

Thursday, June 15, 2017

The wine can’t speak for itself when it’s sitting on a bottle shop shelf. It needs something to speak for it and that something is the wine label. Bottle shop shelves are a study in trying to be noticed, a plethora of options all screaming “Pick me! Pick me!” They’re all there for the same reason, and they’re all competing against each other to be the lucky one that ends up in the customer’s hands. So how do you make your label stand out from the masses?

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Emerging Wine Label Trends for 2017

Monday, March 20, 2017
Off-the-Shelf Wine Label Design - Never on Sunday

Heading for a new Adventure

John’s travels always provide a wealth of knowledge regarding emerging trends and shifts in the market and his latest expeditions overseas were certainly no different. Want to know what role craft beers are playing and how drinks other than wines are leading the charge? Then read on….

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Online Wine Label Solutions

Monday, November 07, 2016
Off-the-Shelf Wine Label Design - In the Wind

The benefits of buying off-the-shelf

It all starts with understanding your market, and then building a memorable brand that is brought to life through outstanding design. It’s about cutting through shelf clutter so your wine is the stand-out choice for your customer.

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Trends in Labelling

Tuesday, July 12, 2016
VineExpo Daily

While visiting Vinexpo Hong Kong, John sat down with the editor of VINEXPO Daily Magazine to share his thoughts on the latest trends in wine label design and branding.

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When subtle tweaks achieve striking results

Tuesday, April 12, 2016
Cranswick Estate

Often when we think of updating a label we imagine a complete overhaul with major changes to logo, layout, colour and typeface. This doesn’t always have to be the case though and sometimes the most effective label updates are those that require a subtle nip-and-tuck rather than an entire facelift.

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Branding a Winery: Buller Wines Case Study

Friday, March 04, 2016

How do you tackle a rebrand when the current imagery is steeped in history and tradition? You look to the past to provide inspiration for the future. This is exactly what the John Jewell Design team did to deliver a refresh and relaunch of the Buller Wines winery and business...

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Wine Infusions

Monday, January 25, 2016
Wine Infusions - Warburn Estate Sweet Lips Infusions

The whispers about wine infusions are now a buzz that cannot be ignored.

Led by European trends, predominately from Germany and the Netherlands, this category is growing rapidly. Winemakers and retailers alike are making strong moves towards wine infusions in an effort to secure the coveted 18-24 female demographic.

But what exactly is it that attracts consumers to wine infusions, and how can your label design capitalise on this trend?

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A year in travel

Friday, January 22, 2016

As a seasoned traveller who undertakes several international trips a year, John Jewell implemented a new travel strategy in 2015, undertaking shorter, more frequent trips, allowing leads and subsequent projects to be followed up faster and more effectively. With 2016 well underway, what are John’s thoughts on the new strategy?

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The Impact of a Wine Label

Tuesday, June 09, 2015
The Impact of a Wine Label

Why are labels so important to our wine-buying choices?

In a busy bottleshop, where shelves are crowded and the choice can be overwhelming, it’s not the winemaker’s resume or even the price that will sell your wine. Learnings from consumer psychology tell us that most wine sales are made purely on the strength of a label.

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John's Travels - ProWein Germany & London Wine Fair 2015

Monday, June 08, 2015

It’s already been a busy year for John, his passport and his ever-growing insights into emerging wine trends throughout the globe. John is undertaking shorter, more frequent trips to the UK and Europe so that he can be responsive in sharing his international knowledge with his valued clients.

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