About John Jewell Design
In the News

There is always something happening at John Jewell Design. Stay informed and get all the latest news and upcoming events.

Navigating your Digital Terrain
19 Oct

Navigating your Digital Terrain


Developing a purposeful website with a seamless user experience is a necessity for any business. This isn’t news, but redesigning a website - or building it from scratch - can seem like a monumental task and many businesses just don’t know where to start.  Read More

Reshaping the Wine Industry
16 Aug

Reshaping the Wine Industry


At John Jewell Design we invest in understanding trends. We don’t consider it a nicety, it’s a necessity. We research, we travel, we observe and we process all this knowledge to deliver designs for our clients that reflect emerging market needs. Read More

15 Jun

Owning the Shelf


  • Michellini Vineyard Series
  • Kiwiana Wine Label Design
  • Witches Falls Prophecy
  • The King and The Prince

The wine can’t speak for itself when it’s sitting on a bottle shop shelf. It needs something to speak for it and that something is the wine label. Bottle shop shelves are a study in trying to be noticed, a plethora of options all screaming “Pick me! Pick me!” They’re all there for the same reason, and they’re all competing against each other to be the lucky one that ends up in the customer’s hands. So how do you make your label stand out from the masses?

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Emerging Wine Label Trends for 2017
20 Mar

Emerging Wine Label Trends for 2017


John’s travels always provide a wealth of knowledge regarding emerging trends and shifts in the market and his latest expeditions overseas were certainly no different. Want to know what role craft beers are playing and how drinks other than wines are leading the charge? Then read on….

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Online Wine Label Solutions
07 Nov

Online Wine Label Solutions


The benefits of buying off-the-shelf

It all starts with understanding your market, and then building a memorable brand that is brought to life through outstanding design. It’s about cutting through shelf clutter so your wine is the stand-out choice for your customer.

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Trends in Labelling
12 Jul

Trends in Labelling


While visiting Vinexpo Hong Kong, John sat down with the editor of VINEXPO Daily Magazine to share his thoughts on the latest trends in wine label design and branding.

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When subtle tweaks achieve striking results
12 Apr

When subtle tweaks achieve striking results


Often when we think of updating a label we imagine a complete overhaul with major changes to logo, layout, colour and typeface. This doesn’t always have to be the case though and sometimes the most effective label updates are those that require a subtle nip-and-tuck rather than an entire facelift.

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04 Mar

Branding a Winery: Buller Wines Case Study


How do you tackle a rebrand when the current imagery is steeped in history and tradition? You look to the past to provide inspiration for the future. This is exactly what the John Jewell Design team did to deliver a refresh and relaunch of the Buller Wines winery and business...

  • Buller Wines Logo
  • Buller Wines Stationery
  • Buller Wines Calliope
  • Buller Wines Calliope Rare
  • Buller Wines Balladeer
  • Buller Wines Beverford & Rutherglen Ranges
  • Buller Wines Exterior Signage
  • Buller Wines A-Frame
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Wine Infusions
25 Jan

Wine Infusions


The whispers about wine infusions are now a buzz that cannot be ignored.

Led by European trends, predominately from Germany and the Netherlands, this category is growing rapidly. Winemakers and retailers alike are making strong moves towards wine infusions in an effort to secure the coveted 18-24 female demographic.

But what exactly is it that attracts consumers to wine infusions, and how can your label design capitalise on this trend?

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22 Jan

A year in travel


As a seasoned traveller who undertakes several international trips a year, John Jewell implemented a new travel strategy in 2015, undertaking shorter, more frequent trips, allowing leads and subsequent projects to be followed up faster and more effectively. With 2016 well underway, what are John’s thoughts on the new strategy?

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