To keep your label relevant in a fast moving market, John Jewell Design believes there are two options; rejuvenate or renovate. Both are equally important, and it takes the skill of the John Jewell Design team to read the market and understand which option is the best for your brand.
To rejuvenate your label, subtle tweaks are made to the existing design. This breathes new life without making drastic changes or straying too far from the existing look. This option is utilised when the current label is still performing well, however requires a boost to ensure it stays on course and doesn’t begin to decline in appeal. The rejuvenated label is instantly recognisable as the same brand, but with updates to keep it fresh.
Renovating a label sees the development of a totally new design, only keeping identified key elements crucial to ensuring existing consumers are able to recognise the label on the shelf. When renovating a label, often a bold new approach is taken to ensure that the new design is ahead of the curve. This strategy ensures that the new design will have relevancy for years rather than just months, and also enhances the design’s ability to jump-off the shelf in an otherwise cluttered marketplace. Renovating a label is often the best course of action when a brand has plateaued and needs a fresh new image to reenergise sales, and encourage growth and reengagement from consumers.
If you think your label could use a facelift, contact the team at John Jewell Design and let their expertise determine if it’s time to rejuvenate or renovate.
John recently visited the Wine Industry Outlook Conference in Adelaide. John found the conference very informative.
A great way to start the new year!
John Jewell design has kicked off 2014 with a brand new website that leads the way in both functionality and design.
With sharp lines and a crisp, clean aesthetic, the site is easy to navigate and provides the perfect setting for showcasing the best that John Jewell Design has to offer.
The new-look site boasts brand-new features such as the sophisticated “Design Selector”. It allows clients to search and filter label designs, get up close and personal with the easy-to-use zoom function, as well as reserve or store their favourite label designs.
Accompanying the release of the site, John Jewell Design has also launched two inspired new collections within their label catalogue. The “Promo Sale” collection is aimed at clients that have a tight budget and timeframe. It delivers premium, inexpensive design concepts ready for immediate use. The “Shrink Sleeve” collection is an innovative way to enhance any brand and achieve maximum shelf appeal.
All of these features work seamlessly across a range of different platforms, whether it be PC or Mac, phone or tablet, you can access the site from wherever you are.
After John attending a full three days at Prowein in Germany, John has made some amazing contacts along with an array of future business opportunities for John Jewell Design.
We received this testimonial from Saskia A. Prum after John’s trip to Prowein.
“Dear Mr Jewell, It was very nice to meet you personally at Prowein. Thank you again very much for your great design for our new labels. Great job of your team!”Saskia A. Prum
John was also given fantastic feed back regarding our bespoke labels and the quality of work that has been produced recently.
In the last three months John Jewell Design has been working hard to create new innovative wine label designs for our catalogue. There are now over 250 wine labels for our clients to choose from in all styles to suit your needs. These labels can be accessed from our online catalogue.
This year John’s annual trip to Prowein will continue. With him spending the full three days researching the market and looking for new innovative ways to design and produce effective wine labels. John will aslo be meeting with new and existing clients.
John has recently been involved in the judging of the best olive oil label of 2012 at the Australia Olive Oil Label Design Awards in Sydney.
John Jewell Design has won bronze at the 2011 LATMA Label Competition.
The striking, contemporary label design was entered in the Flexo – Colour Process category and was printed by Studio Labels, Adelaide. Graphic designer Kim Ratcliffe, from John Jewell Design, created the award winning ‘The Other Woman’ wine label.
Albury design firm, John Jewell Design has won silver at the 2010 LATMA Label Competition.
The striking, contemporary label design was entered in the Flexo – Colour Process category and was printed by Studio Labels, Adelaide. Graphic designer Megan McPherson, from John Jewell Design, created the award winning ‘Koi Selection’ Cabernet Sauvignon wine label for a client in Guangzhou, China.
John will once again be travelling to the USA for follow up discussions with potential clients in Phoenix and Sans Francisco.
John Jewell Design was announced the winner in the Professional Business Services category at the recent Gala Awards Dinner held at the Albury Entertainment Centre. The Chamber of Business Awards, run by the Albury Northside and Wodonga Chambers, attracted some 150 nominations from local business groups and organisations.
After progressing through the nomination and judging phases, the team at John Jewell Design won the Professional Business Services Award for the delivery of fast, professional and effective graphic design services to local, state and international clients. The award also recognised John Jewell Design as leading edge Internationally in the field. This business award is the third to be won by the firm since 2006.