Wine Label Design

Wine label design is our passion.

Reshaping an industry, one wine label at a time.

A little about us

We are ideas people, creative thinkers, problem solvers.

John Jewell Design is an innovative graphic design studio that has, for over 25 years, focused on wine label design, branding & packaging. We are constantly travelling and studying the wine markets around the world to ensure our wine label offerings target the unique needs of the many different wine businesses, both here in Australia and abroad.

Here at John Jewell Design, we not only offer extensive bespoke wine branding solutions, we also offer a collection of off-the-shelf, expertly designed wine labels ready to print… perfect for the fast paced, export market.

What we do
A collective

Together we form a passionate collective dedicated to creating.

The JJD team combine their experience, knowledge and extensive skill set to deliver projects that are considered, extensive and fully developed. Working as a collective and drawing on the specific skills and unique design styles of each member of the team, ensures that all projects benefit from consideration across the entire realm of creative possibility.

View our work
JJD Team

Some amazing companies we've had the pleasure to work with.

  • The e-commerce channel is growing and changing everyday, JJD was able to offer the creative vision and technical know-how to build not only an impressive looking website, but a functional shopping cart that is easy for our wine-club members to navigate. Nothing usually beats on time and on budget, but we also regained control, JJD provided a manual and training, giving us the capabilities to edit 100% of our website so that it can change and grow alongside our business.
    Caroline Simonis, Zilzie Wines, Australia
  • I couldn't be happier with Kim's work on the Journey Wines label design. They are brilliant at interpreting a brief, the reaction to the labels in the market has been exceptional!
    Damian North, Managing Director & Winemaker, Journey Wines
  • I would say that the response time 
and quality of design work produced by you have been the best that we have ever experienced. Our customers are very satisfied.
    Francis Aguilar, De Bortoli Wines Antwerp, Belgium
  • This is fantastic work! When the design came out, we knew it was going to sell well. The finished product was even better than we expected, our customer loves it. Thanks John Jewell Design!
    George Wang, WinWorld Australia
  • I would like to take this opportunity to inform you that the Alta Côrte rejuvenation project you did for us had outstanding results. Sales this year have almost tripled! Fantastic! I hope we will have the chance to work on a new project in the near future!
    Rogério Barbosa, Best Cellars, Norway

News & Views

Jun 22, 2018

Blurring the Lines

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Aug 16, 2017

Reshaping the Wine Industry

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Jun 15, 2017

Owning the Shelf

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