Who We Are

John Jewell Design is a small, brilliant, enigmatic graphic design studio that has, for nearly 25 years, focused on branding, packaging and wine label design initiatives. The firm has creative knowledge in wine branding and wine label designs.

Based in Australia, John Jewell Design was established in the early 80's, and is arguably a world leader in wine branding.

Design Approach

Design is about building trust and listening to, and interpreting, what clients want. John Jewell Design understands the nuances of the global wine industry, the speed of delivery required, and the monetary restraints involved in producing wine brands and wine label designs that work in their intended market.


we combine strategy, branding and experience to create brands that inspire, engage and deliver

Wine Packaging

  • Wine Branding
  • Bespoke Wine Label Design
  • Off-the-Shelf Wine Label Design
  • Product Packaging
  • Wine Cask Design
  • Brand Rejuvenation
  • Bottle Photography
  • Illustration

Learn more

Branding & Identities

  • Brand Development
  • Brand Identity
  • Brand Strategy
  • Naming
  • Logo Design
  • Corporate Identity
  • Stationery & Literature
  • Displays, POS & Signage

Learn more

Website & Digital Media

  • Website Design and Development
  • Responsive Website Design
  • Mobile Websites
  • E-commerce
  • Web Applications
  • Social Media Intergation
  • E-marketing
  • Content Development

Learn more

I hired John Jewell Design to develop an updated business logo and new web page for my business. John was very personable and understood my needs. I am just about to relaunch my new site and logo and the outcome of my new design and package is excellent. I am impressed with the professional operations from John and his team and the high quality package and product that John has to offer and would highly recommend John Jewell Design. Alex Berry Fine Wine Specialist, Australia
The fractal labels look amazing... They should win awards... Thank you to everyone. Bruce Clugston, Wineinc, Australia
I just wanted to say a big thank you to JJD for our ‘Cloud Valley’ wine label design! Our client in China absolutely loves the labels. Many thanks! Helen Huang, Phonenix Wines
Just wanted to thank you both for all your help in getting these labels together – they look great. We will be back in contact again for future label requirements. Richard Hendry, Coopers Creek Vineyard, New Zealand