About John Jewell Design
About John Jewell Design

We combine strategy, branding and experience to create brands that inspire, engage and deliver

A collective

Together we form a passionate collective dedicated to creating

Who We Are

John Jewell Design is a small, brilliant, enigmatic graphic design studio that has, for nearly 25 years, focused on branding, packaging and wine label design initiatives. The firm has creative knowledge in wine branding and wine label designs.

Based in Australia, John Jewell Design was established in the early 80's, and is arguably a world leader in wine branding.

Design Approach

Design is about building trust and listening to, and interpreting, what clients want. John Jewell Design understands the nuances of the global wine industry, the speed of delivery required, and the monetary restraints involved in producing wine brands and wine label designs that work in their intended market.

What We Do

Wine Packaging

  • Wine Branding
  • Bespoke Wine Label Design
  • Off-the-Shelf Wine Label Design
  • Product Packaging
  • Wine Cask Design
  • Brand Rejuvenation
  • Bottle Photography
  • Illustration

Branding & Identities

  • Brand Development
  • Brand Identity
  • Brand Strategy
  • Naming
  • Logo Design
  • Corporate Identity
  • Stationery & Literature
  • Displays, POS & Signage
JJD Team

Some amazing companies we've had the pleasure to work with.

  • I like the general look and feel of the Journey Wines website design a lot. Right on what we are looking for.
    Damian North, Managing Director & Winemaker, Journey Wines
  • I would just like to say a big thank you for your assistance on the Calabria Bros. job - it came out great! I was extremely happy with your service‚Ä® and ideas.
    Elizabeth Calabria, Westend Estate, Australia
  • We’ve been fortunate enough to work with John Jewell on a number of occasions now and we’ve always been very impressed with the quality of his work. In this instance however, when it came to the final design for our ‘Athena Rose’, his work exceeded all of our expectations and we’re absolutely delighted with how the artwork turned out. With only a short marketing brief from which to get an idea of the direction we wished to take, John has come back with a design that perfectly hits the mark. It’s detailed, intricate and extremely sophisticated; a design that we feel confident will help to position the product as intended in the eyes of target consumer segments.
    John Jewell is very capable and passionate designer that has an intimate knowledge of what makes for a successful wine label. I cannot recommend him highly enough.
    Josh Sawyer, Mica Australia
  • Just wanted to say that it is good to meet people in business like yourself, no stuffing about and easy to do business with.
    Matt Farrah, Rogue Wines
  • Just to let you know that we have received My Place! It looks great... thank you so much for an excellent job. Thanks again
    Sue Peters, Liquor Stax, Australia