Rare Penny
Title
Rare Penny
Client
Alexander’s Fine Wines & Spirits, Australia
Project
- Wine Label Design
- Wine Variety Extension
- Packaging
- Photography
- Promotional Material
Description
An iconic brand package with a uniquely Australian story to tell. Rare Penny, based on the valuable 1930 Australian Penny, is a value for money brand style with unisex appeal. The use of a photographic image of embossed coins on the label adds value to the brand and an interesting point of difference. The label design extension flowed with ease over the three varying price points required by the client.
12 Bottle Cartons
If you like what you see contact
John Jewell on +61 2 6040 4433 or
Send John an email